Content Marketing Discovery Sessions: Build A Winning Brand Strategy
Every successful brand has a solid foundation and a clear vision that steers their content marketing in the right direction, to the right people. To build a profitable business, you need to understand who you are as a brand and what you want to achieve.
At Copy House’s Discovery Sessions, we help you create a winning brand strategy for your business.
Join us as we explore how taking a day to truly get to know your brand helps you create a content marketing strategy that harnesses the power of your strengths and influence sales with integrity.
“Our team found it very valuable and we actually have a good few actions to work on internally”
Develop Your Brand Strategy
A strong brand strategy clearly articulates the core of your brand (your values, mission, and goals) and helps you communicate it to your audience.
Think of a brand you admire and what it is that sets them apart from other brands in the same sector. How do their values align with your own?
By uncovering what aspects of that brand aligns with your values, you’ll get valuable insights that can provide the first building block of your brand strategy.
Stuart Cameron, Copywriter at Copy House, comments:
“As a copywriter, it’s hugely rewarding to work with a client to help them get to know themselves, and the inner workings of their business, more intimately. These sessions allow our clients to define their market position and tone of voice, which leads to a much deeper and more productive content writing process.”
Define Your Audience
Did you know that 87% of consumers would purchase a product based on brand values?
Content marketing is no one-size-fits-all, and you need to make sure your content resonates with your audience. The best way to define what makes your audience tick is to develop in-depth customer avatars for each sector you’re targeting.
Put yourself in your client’s shoes and think of what they need. This exercise gives you a chance to escape from your usual perspective and view the world from an entirely new position.
Copy House Copywriter, Angus Rogers, explains:
“Without even knowing it, the clients begin to feel things that they might not have felt before, simply by looking at things from the persona’s perspective. They may discover they can address indirect pressures in that personas life that weren’t focal points before the session began.”
Find the Right Brand Messaging
Once you know what your audience’s pain points are and what drives them to make a purchase, you need to tailor your messaging to fit those requirements. How do you make your products or services a no-brainer for your customers?
Great brand messages take your brand strategy and competitive positioning to the next level. An essential step of our Discovery Session workshops is to help you come up with a series of one-liners that capture the core of your brand and resonate with your audience.
Having clear and focused brand messaging also helps you focus all your future content. It inspires and educates your audience.
Build a Winning Brand Strategy With Copy House
Do you want to develop a strong brand strategy that will take your content marketing to the next level?
During our Discovery Sessions, Copy House’s experienced team will guide you through a full day of workshops to get to the core of your brand. By the end of the day, you’ll have a rock-solid foundation to build from, and a way to increase both site traffic and sales.
Contact us to find out more.