Create Strong Foundations with a Content Marketing Strategy
Did you know that only one-third of businesses have a documented content marketing strategy?
It’s no secret that a strong content marketing campaign significantly improves conversions by securing inbound leads and building better relationships with prospective customers. When handled correctly, content marketing can instil trust and credibility in your business that’ll last well into the future.
Good content marketing starts with a strong strategy.
Here at Copy House, we excel at creating effective content marketing strategies that align your marketing goals with your business objectives. We work hard to understand the underlying challenges your business faces and create a strategy to help propel your business into the future.
Get Started with Content Marketing Consultancy
Before we can create a formidable content marketing strategy, we need to uncover key insights into what makes your brand.
Our content marketing strategy workshops set the foundations of all future work. All of our strategy sessions are fully customisable to build upon your existing brand work.
Content Marketing Discovery Session
During our content marketing discovery session, we will cover the following fundamentals:
- Client Personas & Target Audience
- Brand Essence
- Core Brand Values
- Your WHY
- Your Unique Story
- Specific Messaging
- Content Pillars & Overarching Themes
Our 1-2-1 strategy session contains open and honest conversation designed to give you sharp clarity and clear insight, so you have all the tools needed to create a strategic course of action.
As expert content marketing consultants, our advice will help guide you from where you are now, to where you want to be. You’ll receive a professionally designed guidebook with the essential notes from our session.
Tone of Voice Workshop
Your brand voice should embody everything that’s special about your brand and represent your personality, ethos, and resonate with your target audience. Finding your unique tone of voice allows you to send laser-sharp messaging that makes you stand out from the crowd and makes it obvious that you’re the only choice.
We’ll take you through a half-day tone of voice workshop, which will explore:
- Who are you trying to reach?
- The psychology behind your customer avatar
- Brand Essence & Personality
- Tone of Voice
We’ll then deliver a tone-of-voice guidebook that explains clearly to your team and marketing partners how to communicate with your target audience.
Content Marketing Strategy
Once we understand the true essence of your business, we’ll transform these insights into a content strategy. As part of our strategy, we’ll research your competitors, industry trends and ‘hot’ topics to present ideas for regular long-form content.
We’ll investigate concepts to determine SEO potential and create a content calendar for the three months, including:
- Proposed Title
- SEO keywords & difficulty ranking
- Article summary/snapshot
- Content pillars
- Target audience/market
- Target Due Date
Bespoke 1-2-1 Content Marketing Consultancy
Packed full of honest advice, we’ll listen to your challenges and help you uncover outside-the-box ideas and creative solutions that you can implement right away. From our sessions, you’ll walk away with clear action points.
We’ll then follow up with a review session to explore how successful these action points were implemented and then begin discussing the next steps to make sure that your business continues to grow and flourish.
We recommend a 1-hour session every other week as this will give you enough time to implement your new solutions and strategies while also encouraging continuous momentum.
Benefits of Content Marketing Consultancy
- Overcome roadblocks & challenges
- Identify opportunities for future growth
- Strengthen brand identity
- Create messaging that truly resonates
- Drive conversions with better online conversations
- Build strong foundations for future marketing success
- Understand your brand & target audience
- Establish long-lasting relationships with your customer
What Our Content Marketing Clients Had to Say
They are on the ball and had a great turnaround time when my company asked for a content audit. Their suggestions and advice were insightful and made sense, and they followed up soon after to ensure we were happy and able to understand and implement their strategies. They are very friendly and personable – would recommend!Gianna Legate
We’ve been really impressed at how they created valuable content for our marketing campaigns, all with a really impressive turnaround time.Kirsty Mitchell