Why Successful Content Marketing Strategies are Like Preparing for the Zombie Apocalypse
Picture the scene: society has collapsed, swarms of zombies flood the streets, and you’re one of only a small band of survivors left standing as the world comes to an end. We know, it’s a bleak thought — but humour us.
Believe it or not, surviving a zombie apocalypse and building a content marketing strategy aren’t that different from one another.
Yes, you definitely read that right.
When it comes to creating a powerful content marketing strategy that delivers results for your business, success lies in preparation. Join us as we explore the mindset required to get the most mileage out of your content marketing (and of course, we’ll throw in some tips on how to survive the zombie apocalypse for good measure).
1. The Future is Uncertain, so Preparation for Eventual Outcomes is Essential
With reanimated rotten corpses lurking around every corner it’s difficult to know what the future has in store for you and your fellow survivors.
As doomsday rolls in, you should prepare by gathering food, water, medicines, tools, clothes and any other essentials. Don’t forget to board up those windows, make a list of your emergency contacts and plan an evacuation route.
The goal is to have a strategy in place and be prepared.
For modern business (in large part due to the COVID-19 pandemic), a feeling of uncertainty is rarely far away for you and your customers. As an investment in your business’ future, a content marketing strategy is a way to prepare for multiple eventual outcomes.
By assessing your current position, setting realistic marketing goals, creating a content calendar, establishing clear KPIs and deciding on the types of content you’ll publish, a successful content marketing strategy can help you build a greater sense of certainty going forward. Strategic thinking helps you to future-proof your business.
2. Creativity & Imagination Allow You to Find Innovative Solutions Out of Tricky Situations
When the living dead are banging on your door, handling tricky situations with outside-the-box solutions is a key part of everyday survival. Not only that, but holding out another day will probably require teamwork and collaboration with your fellow survivors.
Leveraging creativity is essential to solving fictional zombie apocalypse problems — as well as real business problems. Allowing initiative and innovation to flourish in your content marketing strategy provides a path to solution-finding, often resulting in more unique, purposeful and value-driven content.
Some of the tactics you can use to inject more creativity into your content marketing efforts include:
- Be personal. Knowing exactly who your audience are gives your business a better springboard to gauge what kind of creative ideas they will respond well to. Relate to your audience on a more intimate level by providing knowledge, insights, ideas, solutions and answers to their questions through creative, engaging content.
- Break down big ideas into manageable chunks. It can be exciting to think about the end goal, but don’t let it distract you from the journey. Consider the process and plan your content marketing ideas into individual bite-sized objectives.
- Don’t be afraid of disrupting the status quo. Content marketing is an excellent vehicle to share your ideas and your brand’s perspective with your target market. When it comes to amplifying your business’ voice through content, don’t fear approaching your industry from a different angle if it will help to catch your reader’s attention.
3. Strategic Planning: Use Your Resources Efficiently and Wisely
Throughout the zombie apocalypse, provisions and supplies will likely be scarce. To make sure that you live to see another day, it’s important not to be wasteful or haphazard when using your valuable resources. Inefficiency and poor planning are the quickest ways to guarantee your reserves run dry.
A successful content marketing strategy should be approached in exactly the same way. When devising a strategic marketing approach you should focus on creating and distributing valuable, relevant and engaging content in-line with your budget and marketing capabilities.
To do this effectively you should make your target audience the centre of your initiatives. Do they prefer to read short-form blog posts or eBooks? What problems are they looking to solve? Which social media platforms do they frequently use?
Make sure to fully understand who your customers are so that you can use your marketing resources efficiently and wisely.
4. The World is Always Changing so Stay Aware of Your Surroundings
Imagine you’re out foraging for food and supplies at the usual abandoned supermarket that has never let you down before.
Unfortunately, on the one occasion you let your guard down you arrive to find yourself greeted by a hoard of the undead. Surrounded from every angle, you’ve failed to remember that zombies don’t stand still and the environment around you is always changing.
When it comes to marketing, there’s an extremely low chance that a misstep will result in being devoured by flesh-eating monsters.
But, the important point here is that a top-notch content marketing strategy should be flexible enough to adapt as the world around your business does too. For example, if you’re a tech company, staying ahead of the curve is essential for success in an ever-evolving industry.
Align your strategy to the world around you and your business won’t just survive, it will thrive.
5. Never Give Up
Our fifth and final comparison is a simple one.
No matter how challenging circumstances get, how tired you are, or how far away success seems, it’s crucial to never give up. Throw in the towel, and the zombies win. Quit on your content marketing efforts, and your competitors win.
Just like surviving the apocalypse, a successful content marketing strategy should be a long-game. Engaging and relevant content has a lasting value that provides compounding returns over time.
The longer your content exists and the more of it you create, the higher your ROI will be.
Happy Halloween From Copy House!
While the team at Copy House may not actually be all that experienced when it comes to surviving a zombie outbreak, we are content marketing and copywriting experts through to our core.
Our specialty lies in empowering technology brands to challenge the status quo through an innovative approach that pushes boundaries with cleverly crafted content.